CHELSEA FOOTBALL CLUB
Worked at board level with CEO as Head of Brand, collaborated with key sponsors and directed creative, marketing, retail, children, hospitality, digital, TV and China/global.
Mentored and managed inhouse agencies (creative, marketing, digital).
Liaised with 30+ external agencies to ensure objectives and success.
Launched the Football Museum, the private members club, Millennial suites.
Created and launched the Asia Tour (Hong Kong, Malaysia and Beijing).
Increased database from 4m to 16m people via social media strategy.
Produced 3-year global marketing plan for sponsors and advertisers.
Managed £21m media budget, helped increase retail sales to £27m.
“ Hired as an experienced senior digital marketer who knows how to run an agency but knows nothing about football. ”
CASE STUDIES
CASE STUDIES
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Zinc / Havas Advertising
Havas is one of the largest advertising and communications groups in the world. Georgia founded their leading digital agency, Zinc, and grew the company to one hundred talented personnel specialising in marketing, design and IT with annual billings of £10m for seven years.
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Chelsea Football Club
Chelsea FC is not just any old club - it excels in hospitality, membership, hotels, Asia, TV, children, retail and football. Worked at board level with CEO as Head of Brand, collaborated with key sponsors and directed creative, grew database by 400% and retail to £127m.
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YO! Sushi
Worked with CEO Robin Rowland as solo Head of Marketing when YO! Sushi only has ten sites; launched 45 new restaurants, increased sales from £2m to £52m annual revenue and made YO! Sushi a strong global brand. Employed agency strategy and worked with Harrods, Selfridges and Harvey Nichols.
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Boxpark
Commissioned by founder /CEO Roger Wade during sale period to LDC Investors. Key deliverables included recommending Roger Wade as Non-Exec, hiring new key personnel, auditing top tier personel, resourcing PR agency, presenting to shareholders and ensuring brand consistency.
