Yo! sushi
Founder Simon Woodroffe had sold out to PE company so CEO Robin Rowland employed me to launch 45 sites, increase sales from £2m to £52m annual revenue and make YO! Sushi a strong global brand.
‘This was my first job after selling my agency, and my first time as a solo brand director for a client. The director team were amazing and best memories are launching in Newcastle, working with Selfridges, Harvey Nichols and Harrods and creating the cookbook.’
Agency strategy for brand, digital, content, social media, PR.
Managed marketing budget, strategy and 3 year PE plan
Changed January from weakest to biggest selling month.
Created award winning menus, ‘How to YO!’ and brand guidelines.
Launched 45 sites nationwide & generated fantastic PR coverage.
“ This was my first job after selling my agency, and my first time as a solo brand director for a client. The director team were amazing and best memories are launching in Newcastle, working with Selfridges, Harvey Nichols and Harrods and creating the cookbook ”
PR
PR
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“Georgia Hall was employed by Searcy as sales and marketing director two months ago to help raise the profile of the company that is behind St Pancras Grand, 40/30 The Gherkin and The Pump Rooms in Bath.”
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“Brand manager of the week - Georgia Hall, Head of marketing, YO! Sushi.”
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“Georgia Hall, head of marketing at Yo! Sushi, is overseeing the work and gave details of the forthcoming initiatives in an interview with Design Week.”
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"Japanese restaurant group Yo! Sushi has appointed Georgia Hall as its first marketer."
case studies
case studies
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Zinc / Havas Advertising
Havas is one of the largest advertising and communications groups in the world. Georgia founded their leading digital agency, Zinc, and grew the company to one hundred talented personnel specialising in marketing, design and IT with annual billings of £10m for seven years.
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Chelsea Football Club
Chelsea FC is not just any old club - it excels in hospitality, membership, hotels, Asia, TV, children, retail and football. Worked at board level with CEO as Head of Brand, collaborated with key sponsors and directed creative, grew database by 400% and retail to £127m.
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YO! Sushi
Worked with CEO Robin Rowland as solo Head of Marketing when YO! Sushi only has ten sites; launched 45 new restaurants, increased sales from £2m to £52m annual revenue and made YO! Sushi a strong global brand. Employed agency strategy and worked with Harrods, Selfridges and Harvey Nichols.
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Boxpark
Commissioned by founder /CEO Roger Wade during sale period to LDC Investors. Key deliverables included recommending Roger Wade as Non-Exec, hiring new key personnel, auditing top tier personel, resourcing PR agency, presenting to shareholders and ensuring brand consistency.
